Presented by

NYC OCT 7TH | 1-5:30PM

Helen Mills Theater

137 W. 26th Street / New York, NY

In association with

Forbes

Connecting Content, Engagement and Results

UNIFY is a half-day conference dedicated to bringing together the leading thinkers and doers in content marketing - to connect and discuss the elements of content strategy.

Space will be limited. Reserve your spot at UNIFY today.

2015 Speakers

Keynote: THE ONION'S RICK HAMANN & THE COMPLETELY FOOLPROOF GUIDE TO BRANDED CONTENT

Rick Hamann

Head of Content
Onion, Inc

Gail Horwood

VP, Worldwide Digital Strategy

Johnson & Johnson

Ted Gilvar

Chief Marketing Officer

Vonage

Gary Osifichin

Portfolio Lead, Biscuits – North America

MondelĒz International

Joe Pulizzi

Founder

Content Marketing Institute

Lou Paskalis

Senior Vice President Enterprise Media

Bank of America

Bruce Rogers

Chief Insights Officer

Forbes

Jennifer Rooney

Editor, Forbes CMO Network

Forbes

Rebecca Lieb

Digital Advertising & Media Analyst

Independent Analyst

Joe Coleman

Chief Executive Officer

Contently

Adam Hirsch

Global EVP

Edelman

Steve Sachs

Chief Executive Officer

onespot

Conference Agenda

 

1:15–2:00 Registration & Networking
2:05–2:35 KEYNOTE: THE ONION'S RICK HAMANN & THE COMPLETELY FOOLPROOF GUIDE TO BRANDED CONTENT

And how to destroy your editorial integrity for the sweet advertising money.

PRESENTER

RICK HAMANN, Head of Content, The Onion

MODERATOR

BRUCE ROGERS, Chief Insights Officer, Forbes

2:35–3:20 State of Content: Where Are We Now?

We’ve invited distinguished group experts and alumni from last year’s conference to discuss what’s changed and what we’ve learned about content marketing in the last 12 months.

Panelists

GAIL HORWOOD, VP, Worldwide Digital Strategy, Johnson & Johnson

JOE COLEMAN, CEO, Contently

ADAM HIRSCH, Global EVP, Edelman Digital

MODERATOR

REBECCA LIEB, Independent Analyst

3:20–3:30 Break
3:30–4:15 Consumer Panel: Real People Share Their Views

Thought leaders are great, but what do real consumers who aren’t in the business think about branded content? Do they know it when they see it? How do they find it? Do they trust it, and how does it affect what they think, feel and do?

PANELISTS

A diverse group of real consumers

MODERATOR

JOE PULIZZI, Founder, Content Marketing Institute

4:25–4:50 Case Study: Combining Storytelling, Technology and Data

Gary Osifchin, brand mastermind behind Honey Maid’s wildly successful “This is Wholesome” campaign shows us how emotional storytelling, digital technology and data come together for brand success.

PRESENTER

GARY OSIFCHIN, Head of Biscuits, North America, Mondelēz International 

 



4:50–5:30 Where Do We Go From Here? The Marketing Leader's 2016 Agenda for Content Marketing

Top marketing leaders discuss their agenda and expectations for content marketing in the year ahead.

PANELISTS

TED GILVAR, CMO, Vonage

LOU PASKALIS, SVP, Enterprise Media, Bank of America

MODERATOR

JENNIFER ROONEY, Editor, Forbes CMO Network, Forbes

5:30 Networking Reception

Please join us for a cocktail reception at Helen Mills Theater immediately following the last session.