UNIFY is a half-day conference dedicated to bringing together the leading thinkers and doers in content marketing - to connect and discuss the elements of content strategy.
Space will be limited. Reserve your spot at UNIFY today.
Keynote: THE ONION'S RICK HAMANN & THE COMPLETELY FOOLPROOF GUIDE TO BRANDED CONTENT
Head of Content
VP, Worldwide Digital Strategy
Johnson & Johnson
Chief Marketing Officer
Portfolio Lead, Biscuits – North America
Content Marketing Institute
Senior Vice President Enterprise Media
Bank of America
Chief Insights Officer
Editor, Forbes CMO Network
Digital Advertising & Media Analyst
Chief Executive Officer
Chief Executive Officer
1:15–2:00 Registration & Networking
2:05–2:35 KEYNOTE: THE ONION'S RICK HAMANN & THE COMPLETELY FOOLPROOF GUIDE TO BRANDED CONTENT
And how to destroy your editorial integrity for the sweet advertising money.
RICK HAMANN, Head of Content, The Onion
BRUCE ROGERS, Chief Insights Officer, Forbes
2:35–3:20 State of Content: Where Are We Now?
We’ve invited distinguished group experts and alumni from last year’s conference to discuss what’s changed and what we’ve learned about content marketing in the last 12 months.
GAIL HORWOOD, VP, Worldwide Digital Strategy, Johnson & Johnson
JOE COLEMAN, CEO, Contently
ADAM HIRSCH, Global EVP, Edelman Digital
REBECCA LIEB, Independent Analyst
3:30–4:15 Consumer Panel: Real People Share Their Views
Thought leaders are great, but what do real consumers who aren’t in the business think about branded content? Do they know it when they see it? How do they find it? Do they trust it, and how does it affect what they think, feel and do?
A diverse group of real consumers
JOE PULIZZI, Founder, Content Marketing Institute
4:25–4:50 Case Study: Combining Storytelling, Technology and Data
Gary Osifchin, brand mastermind behind Honey Maid’s wildly successful “This is Wholesome” campaign shows us how emotional storytelling, digital technology and data come together for brand success.
GARY OSIFCHIN, Head of Biscuits, North America, Mondelēz International
4:50–5:30 Where Do We Go From Here? The Marketing Leader's 2016 Agenda for Content Marketing
Top marketing leaders discuss their agenda and expectations for content marketing in the year ahead.
TED GILVAR, CMO, Vonage
LOU PASKALIS, SVP, Enterprise Media, Bank of America
JENNIFER ROONEY, Editor, Forbes CMO Network, Forbes
5:30 Networking Reception
Please join us for a cocktail reception at Helen Mills Theater immediately following the last session.